Similarweb

Similarweb offers web analytics and SaaS (software as a service) solutions for businesses. Founded in Tel-Aviv in 2007, the firm is now headquartered in New York City with offices across the globe. With access to 100 million websites in over 200 industries globally, Similarweb is one of the largest web monitoring, marketing and analytics providers. The company operates an AI-based platform that tracks and interprets traffic on apps and websites. Companies then use this data to tailor their own marketing strategies to gain a competitive advantage. In May 2021, Similarweb went public. The company sold 7.5 million shares at its Initial Public Offering (IPO) at an initial price of $22 each, giving it a valuation of approximately $1.65bn. The firm trades on the NYSE, where it is listed under the SMWB ticker. Keep an eye on SMWB share price changes by adding it to your eToro watchlist.