HubSpot

HubSpot Inc. is an American company engaged in the design, development and marketing of software products for inbound marketing, sales, and customer service. The firm was founded in 2005 by two MIT graduates, fascinated by the concept of inbound marketing. The firm is headquartered in Cambridge, Massachusetts, and serves an international customer base, working with businesses in a variety of verticals, primarily located in the United States, Canada, Latin America, Europe, and Asia Pacific. The firm essentially provides a cloud-based customer relationship management (CRM) platform that enables companies of all types to attract and engage users. The Company’s CRM platform provides a Marketing Hub, Sales Hub, Service Hub, Content Management system (CMS) Hub, and Operations as well as various other tools and software. Hubspot’s integrated applications are designed to improve their clients’ audience engagement and retention, lead conversion rate, customer experience, and customer care. The firm’s products include solutions related to lead generation, marketing and sales automation, email marketing, and data analytics. Hubspot markets its services direct to businesses and via marketing agencies that partner with the firm and use the firm’s tools to get results for their own clients. The company trades on the NYSE under the stock ticker HUBS. Follow HUBS price movements here on eToro.